Ad Digger – 10.6.2016
This week’s pick of the best music in advertising features toe-tapping new adverts from the likes of Amazon, IKEA Italy and Audi.
Amazon – ‘New Neighbour’
Amazon Prime showcases their new two-hour delivery with a heartfelt advert. The advert sees a little boy welcome his lonely new neighbour and features a sweet sync license from Jon Brion.
Artist: Jon Brion
Song: Little Person
Agency: Bare Films
IKEA – ‘Survivor’
One unlucky guy gets stuck on his roof terrace in IKEA Italy’s fun new advert. With just tomatoes to eat, he makes the best of a bad situation. Adding to the humour of the advert and the scarce food, is a sync license of the track ‘Don’t Touch Me Tomato’.
Artist: George Symonette and the Native Bahamian Rhythms
Song: Don’t Touch Me Tomato
Agency: AUGE, Milan
Audi – ‘Spin’
Car manufacturer Audi slows down the pace in their sleek new advert. The advert, which uses Dusty Springfield’s ‘The Windmills of Your Mind’, is simple but effective.
Artist: Dusty Springfield
Song: The Windmills of Your Mind
Agency: BBH, London